Rash, Ivanovo
Wholesale online store RASH (Ivanovo) — in-house-produced women's and men's loungewear and everyday knitwear: dresses, sets, pajamas, robes, nightshirts, as well as bed linen and children's clothing. Positioned as «genuine Ivanovo knitwear».
The homepage stands out for its rich content: a personal-recommendations block with quick add-to-cart and size selection, a video «Stories» section in a format resembling social-media stories, a carousel of articles for wholesale buyers (on certification, trends, materials), and a slider highlighting specific fabrics and styles (micro-corduroy, «Aiva», «Varenka»). Contact is available via online chat, a Telegram bot, a Max bot, or one of several phone numbers and named staff emails.
Work performed
Design
- UX design of user flows
- Responsive design for mobile devices
Development
- Markup (HTML/CSS)
- Frontend interactivity programming (JS)
- CMS development / configuration
- Admin panel development
- Database integration
- Contact form integration
- Payment system integration
- CRM/ERP integration
- User account development
Content
- Copywriting
- SEO texts for key pages
- Image selection / processing
- Photo or video shoot
- Product / service catalog population
SEO and promotion
- Meta tag optimization
- Analytics setup
Legal / Compliance
- Privacy policy development
- Public offer / terms of service development
Technologies
Frontend
- CSS3
- Responsive (mobile) markup
- CSS animations
- JavaScript
- jQuery
- SVG graphics
- Unified design system
Backend and CMS
- Custom CMS with a template engine
- Server-side programming language (PHP)
- Database (MySQL)
- Admin panel for content editing
- AJAX content loading
Forms and communications
- Modal windows (request form, cookie settings)
- Messenger widget on the site
- Telegram integration
- Max integration
Analytics, advertising, SEO tools
- Yandex.Metrica
Legal compliance and privacy
- Personal data processing consent form
- Privacy policy as a separate page
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