Ocharovanie, Ivanovo
Wholesale online store for bed linen and home textiles by the «Ocharovanie» factory (Ivanovo, Russia). The site presents a full product catalog — from poplin and calico fabrics to ready-made bedding sets and women's knitwear — aimed at both wholesale and retail buyers.
The site helps customers navigate the range quickly through a catalog directory on the homepage, new-arrival and bestseller blocks, and a clear 5-step ordering guide — with mobile adaptation and direct messenger contact.
Project screenshot
Category catalog on the homepage
Quick access to the right catalog section — from poplin and calico to ready-made bedding sets — right from the homepage, with category thumbnails and captions.
Manufacturer block
A detailed story about the "Ocharovanie" factory, its product range, and wholesale contacts — builds trust and doubles as SEO copy for the homepage.
New Arrivals and Bestsellers blocks
An automatically updated selection of new and most popular products with prices — keeps attention and encourages repeat purchases.
How to Place an Order guide
A clear 5-step diagram — from placing an order on the site to delivery by a shipping company — reduces the number of questions from new customers.
Work performed
Pre-project stage
- Requirements gathering / Client briefing
- Website structure development
- Technical specification preparation
Design
- Responsive design for mobile devices
- Brand identity development / adaptation
Development
- Markup (HTML/CSS)
- Frontend interactivity programming (JS)
- CMS development / configuration
- Admin panel development
- Database integration
- Contact form integration
- Payment system integration
- User account development
Content
- Copywriting
- SEO texts for key pages
- Image selection / processing
- Product / service catalog population
SEO and promotion
- Semantic core collection and clustering
- Meta tag optimization
- Technical SEO optimization
- Analytics setup
- PPC advertising setup
Testing and launch
- Cross-browser testing
- Testing on different devices / resolutions
- Functional testing of forms and scenarios
- Page load speed check
- Domain registration
- Hosting setup and website migration
- SSL certificate setup
- Domain email setup
Legal / Compliance
- Privacy policy development
- Cookie banner and consent setup (GDPR)
- Public offer / terms of service development
Post-launch
- Client training on CMS use
- Technical support and maintenance
- Regular content updates
- Post-launch rankings and analytics monitoring
- Data backup
Technologies
Frontend
- CSS3
- Responsive (mobile) markup
- CSS animations
- JavaScript
- jQuery
Backend and CMS
- Custom CMS with a template engine
- Server-side programming language (PHP)
- Database (MySQL)
- Admin panel for content editing
- AJAX content loading
Forms and communications
- Contact form with field validation
- Modal windows (request form, cookie settings)
- Email notifications on request submission
- Telegram integration
- WhatsApp integration
Legal compliance and privacy
- Cookie banner / Cookie consent
- Personal data processing consent form
- Privacy policy as a separate page
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