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Rash

Wholesale online store RASH — in-house-produced women's and men's loungewear and everyday knitwear: dresses, sets, pajamas, robes, nightshirts, as well as bed linen and children's clothing. Positioned as «genuine in-house-made knitwear».

The homepage stands out for its rich content: a personal-recommendations block with quick add-to-cart and size selection, a video «Stories» section in a format resembling social-media stories, a carousel of articles for wholesale buyers (on certification, trends, materials), and a slider highlighting specific fabrics and styles (micro-corduroy, «Aiva», «Varenka»). Contact is available via online chat or one of several phone numbers and named staff emails.

2.5
months — from layout to website launch
100+
pages and sections on the website
6
work stages — from prototype to post-launch
5
technology groups used in development
How it looks

Project screenshot

 - 1
Article carousel for wholesale buyers
CONTENT

Article carousel for wholesale buyers

Materials on certification, seasonal trends, and fabrics — content marketing for a B2B audience right on the homepage.

CONTENT

A carousel of short videos about styles and materials, in a format similar to social-media stories — opens in a modal player with a progress bar.

Personal recommendations with quick purchase
FUNCTIONALITY

Personal recommendations with quick purchase

A "Recommendations" block on the homepage — choose a size and add to cart without opening the product page.

Informative card with convenient viewing
PRODUCT CARD

Informative card with convenient viewing

All the key information is visible — price, item code, sizes, and packaging.

What we did

Work performed

Фронтенд и вёрстка

Design

  • UX design of user flows
  • Responsive design for mobile devices
Фронтенд и вёрстка

Development

  • Markup (HTML/CSS)
  • Frontend interactivity programming (JS)
  • CMS development / configuration
  • Admin panel development
  • Database integration
  • Contact form integration
  • Payment system integration
  • CRM/ERP integration
  • User account development
Фронтенд и вёрстка

Content

  • Copywriting
  • SEO texts for key pages
  • Image selection / processing
  • Photo or video shoot
  • Product / service catalog population
Фронтенд и вёрстка

SEO and promotion

  • Meta tag optimization
  • Analytics setup
Фронтенд и вёрстка

Legal / Compliance

  • Privacy policy development
  • Public offer / terms of service development
Project stack

Technologies

Фронтенд и вёрстка

Frontend

  • CSS3
  • Responsive (mobile) markup
  • CSS animations
  • JavaScript
  • jQuery
  • SVG graphics
  • Unified design system
Фронтенд и вёрстка

Backend and CMS

  • Custom CMS with a template engine
  • Server-side programming language (PHP)
  • Database (MySQL)
  • Admin panel for content editing
  • AJAX content loading
Фронтенд и вёрстка

Forms and communications

  • Modal windows (request form, cookie settings)
  • Messenger widget on the site
  • Telegram integration
  • Max integration
Фронтенд и вёрстка

Analytics, advertising, SEO tools

  • Yandex.Metrica
Фронтенд и вёрстка

Legal compliance and privacy

  • Personal data processing consent form
  • Privacy policy as a separate page

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