Optorg
Large wholesale-and-retail online store «Optorg Tekstil» — over 50,000 products: clothing for the whole family, workwear, bed linen, towels, hospitality textiles, accessories, souvenirs, packaging, and homeware. The largest catalog among the reviewed projects, with a multi-level mega-menu spanning dozens of sections.
The homepage offers quick preview and add-to-cart with size selection right from the product card, wishlist and comparison lists, pop-up size charts, a delivery calculator, order status tracking, and an online consultant.
Project screenshot
Multi-level mega menu
Dozens of categories with subcategories — from clothing and footwear to packaging and hotel supplies — each with section images.
Quick add-to-cart with size selection
Right from the product card on the homepage — choose a size/color and add to cart without opening the product page.
Size charts in a pop-up window
Men's, women's, children's sizes, and footwear — a single conversion chart so the customer doesn't get the order wrong.
Company rating and multiple contact channels
A free hotline, messengers, and an online consultant.
Work performed
Design
- UX design of user flows
- Responsive design for mobile devices
Development
- Markup (HTML/CSS)
- Frontend interactivity programming (JS)
- CMS development / configuration
- Admin panel development
- Database integration
- Contact form integration
- User account development
Content
- Copywriting
- Image selection / processing
- Product / service catalog population
SEO and promotion
- Analytics setup
Legal / Compliance
- Privacy policy development
- Cookie banner and consent setup (GDPR)
- Public offer / terms of service development
Technologies
Frontend
- HTML5
- CSS3
- Responsive (mobile) markup
- JavaScript
- jQuery
- Google Material Icons
- SVG graphics
- Unified design system
Backend and CMS
- Custom CMS with a template engine
- Database (MySQL)
- Admin panel for content editing
- AJAX content loading
Forms and communications
- Contact form with field validation
- Modal windows (request form, cookie settings)
- Messenger widget on the site
- Telegram integration
- WhatsApp integration
Analytics, advertising, SEO tools
- Yandex.Metrica
Legal compliance and privacy
- Cookie banner / Cookie consent
- Privacy policy as a separate page
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