One of the first questions almost everyone asks is how much a website costs. And almost always, behind that question is the expectation of a single number, while in reality the price is made up of several components, each of which can be taken in a larger or smaller volume. Let's go through what the estimate actually consists of, so it's clear afterward exactly what you're paying for.

1. Type of website

A landing page for a single service, a business-card site with 5-7 pages, a catalog with hundreds of products with filters and a cart, or a complex service with a personal account — these are four different projects in terms of effort, not variations of the same thing. The more unique screens and logic that need to be planned and built, the higher the price — that's the first thing to start from.

2. Design: a ready-made template or custom development

Adapting a ready-made template to your branding costs several times less than a design built from scratch for your business's specific needs. The difference isn't in how good it looks — a good template can look great too — but in how closely the site will match your actual sales structure, rather than the structure the template was originally built for.

3. Functionality

A contact form is one thing. A catalog with filters, integration with 1C or a CRM, a personal account, online payment, multiple languages — that's a different matter, and each such block adds its own line to the estimate. At this stage it's worth honestly answering the question: what's needed for launch, and what can be added later once the site starts bringing in leads.

4. SEO and technical preparation

A site that simply «exists» and a site that's technically ready from day one to get indexed by Google — correct structure, load speed, mobile adaptation, basic SEO markup — also come at different costs. Cutting corners here often turns into paying extra six months later for a separate technical audit and fixes that could have been built in from the start.

5. Support after launch

A website doesn't end on delivery day — updates, backups, security monitoring, and small content edits are usually handled as a separate monthly package. Some take the minimum, some prefer not to think about it at all and take full support — the choice depends on whether you're prepared to keep an eye on the site yourself or not.

Put it all together: the type of site sets the base, design and functionality add to it depending on scope, SEO preparation is either included upfront or paid for separately later, and support isn't a one-time payment but a monthly line item. The final price isn't a single figure from a price list — it's the sum of the decisions you make on each of these five points.

Tell us through the «Discuss a Task» form what you need from your website — and we'll work out the cost not from a generic «starting at» bracket, but based on your specific task.

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